Business & Finance support for startups, Funding options explained

Starting a business is exciting, but it can also feel like trying to build a plane while you’re still on the runway. You’ve got the idea, the energy, and maybe even your first few customers, but when it comes to business finance, it’s hard to know where to begin.

At South West Business Finance (SWBF), we’ve helped hundreds of founders just like you find the right funding to turn an idea into a sustainable business. Whether you’re looking for funding for a startup business, cashflow loans, or simply some small business financial help, understanding your options is the first step.

Great ideas don’t always come with great cashflow

Every year, thousands of new businesses launch across the UK, but many stall within their first year because they run out of money. It’s not always because the idea wasn’t strong enough. More often, it’s because founders try to grow on personal savings, credit cards, or bank overdrafts. When cashflow dips, so does confidence.

You’re not alone if the words “finance application” make your shoulders tense. The forms, jargon, and uncertainty can be overwhelming, especially when you’re still building your customer base.

Finding finance that fits your stage

That’s where SWBF comes in. We are not just a broker, we help you understand the full picture of your finance options so you can make clear, confident decisions.

Here are some of the most common ways startups secure funding:

1. Startup Loans
   One option that may be available is government-supported loans for new businesses trading less than three years. They often come with fixed interest rates and mentoring support. 
2. Cashflow Loans
   Short-term funding designed to bridge a gap, perfect for startups waiting on invoices to be paid or managing seasonal dips. These can be a lifeline when you’re trying to balance growth with daily expenses. 
3. Asset Finance
   If your startup needs equipment, machinery, or vehicles, asset finance lets you spread the cost over time, keeping cash free for marketing, payroll, and operations.
4. Invoice Finance
   This option lets you release funds tied up in unpaid invoices, helping you access money faster. It’s a practical way to smooth cashflow and keep momentum. 
5. Alternative Finance Platforms
   There are options in the market like Funding Circle, Iwoca, and other online lenders who have made it easier to access funding digitally, often with quick turnaround times. While these platforms can be useful, it’s worth comparing them carefully. SWBF can help you explore these  alongside other tailored funding options, so you’re not limited to a one-size-fits-all product.
   

Why you should work with a specialist broker

The truth is, getting business finance isn’t just about finding “money”, it’s about finding the right money, at the right time, from the right lender.

SWBF brings personal relationships with a wide range of lenders, from high-street banks to private and regional funders, giving startups access to finance that often isn’t visible online.

We’ll walk you through every stage…

• Understanding your funding needs
• Preparing your application
• Matching you with suitable lenders
• Managing paperwork and communication until funds are released

So instead of guessing, you can get back to what you do best, growing your business.

When startups get the right financial support early on, they scale faster, hire sooner, and plan with more confidence. With SWBF as your finance partner, you don’t have to navigate it alone.

If you’re thinking of launching a business, now’s the time to explore your funding options.

Contact South West Business Finance to chat through your goals and find a finance solution that fits your future.

FAQ’s

1. What is the best type of finance for a startup business? It depends on your stage. Many new businesses start with government-backed startup loans or flexible cashflow finance arranged through a broker. 
2. Can I apply for business finance with no trading history? Yes, some lenders and government schemes accept applications from pre-trading or newly registered businesses with a strong business plan. 
3. How fast can I get funding once I apply? Depending on the product, some lenders release funds within 48–72 hours once approved. 
4. Can SWBF help me if I’ve been declined by a bank? Absolutely. Many of our clients come to us after being turned down by their bank. We work with over 200 lenders to find an alternative route.